A raving, loyal fan base, premium high priced gigs and worldwide
recognition. Isn't that what all bands and musicians hope
and pray for? Of course it is. If they're honest... But these
are just some of the surface rewards of what an effective
band promotions campaign can do for you. The deeper satisfaction
of knowing you can be a full time musician without having
to slave away at a 9-5 is where the REAL satisfaction comes
And knowing how to promote a band is without a doubt THE
most important aspect of succeeding in the new music business.
Of course great music, showmanship and well written songs
are a given, but effective band promotion tops it all.
The reality is that even if your music sucks... you can still
market the crap out of it and make a go at a very successful
career in the music industry. We see it almost every day.
Actually, we hear it every day. Turn on your radio for five
minutes. Tell me you don't hear songs blaring out vocals that
have been modified so dramatically it hurts your very soul.
I have, and knowing this crap exists makes me realize there's
hope for anyone in this new music business we currently find
ourselves entrenched in. Maybe the public at large will "get
it" one day but until they do... why not use this to
Don't get me wrong, I occasionally love a bubbly pop song
as much as the next door "teeny-bopper" but when
it comes right down to it, give me some good well written
live music. Am I right?
Cool. Now that we understand that practically anyone can
make this music career thing happen in today's new music business,
let's talk about how YOU can use some of these music business
promotion ideas I'll be discussing for your own music marketing
7 Low-Cost How To Promote a Band Techniques That Work
Now I'm about to lay down 7 low-cost attention getting techniques
that are sure to help elevate your music marketing game in
some big ways. These techniques work... and they work very
well. So get a piece of paper, turn off your television set
and get focused. You're about to learn some of the most basic
elements on how to promote a band effectively but before I
dig in, I want you to understand that this band promotion
thing doesn't have to be complicated. You don't have to spend
a ton of money on band advertising, or super fancy websites
or anything crazy.
What you DO need is the ability to think beyond slapping
up a band website, pinning up a bunch of fliers in your home
town and letting your friends and family know that you're
in a band. And I want you to realize that this band promotion
thing goes well beyond simply heading out on a promotional
rampage whenever something big is about to happen in your
Music promotion campaigns should happen on a regular basis
and are ultimately the key to your success. Once you understand
and accept this... you just might make the music world your
Band Promotion Idea #1 - Target Your Music Marketing Campaigns
So you're an indie band on a small budget. Spreading your
marketing efforts on a national scale too soon will cost too
much. If you don't have the budget for a plan this large,
you'll kill your campaigning efforts much too fast.
It'll be much more effective if you reign in your expectations
to start and market your band on a smaller regional scale
until you've built a solid foundation.
Stretch your touring region one city at a time and only move
to a new city once you've built a following of at least 100
fans in each town you tackle. This approach allows you to
focus on serving fans effectively in one area before moving
on to newer pastures.
It's not necessary to book live shows across the country,
coast to coast to promote your band effectively. Start by
establishing an area of 4 to 5 towns and cities and set up
a show in each town every other month. With this approach
you'll avoid wearing out your welcome and fans will actually
look forward to your next visit through town. In fact they'll
be drooling with anticipation.
Every time you pass through town you'll be able to build
each local fan base more and more and you'll end up creating
a much more powerful regional buzz. Attempting to do this
on a national scale is not only difficult... but way too expensive
for the average indie band.
Band Promotion Idea #2 - Give It Away Today. Yes Give It
Trying to lock your band name into the mind of everyone who
sees you perform is considered the holy grail of band promotion.
If you get them talking about you after they've seen you perform...
consider this task accomplished. No easy feat, right?
So how do you go about making this happen more often?
By giving stuff away free. Yes! Give it away. If you've got
an older EP that you've put together and maybe, like most
bands I know, you haven't been able to sell all of them...
why not give them away at the door to the first 100 fans who
show up before 11PM. Modify these numbers to whatever amount
is appropriate for your situation, but believe me it WILL
Maybe you don't give away an EP. Maybe you've got a bunch
of posters lying around. And if you don't have either at this
point (shame on you), heck why not dish out a $100 and buy
yourself a bunch of poster giveaways and use them to start
building your list. Doing this stuff helps keep you memorable
with fans. We both know fans love free stuff.
Which takes us to the next low-cost
idea that is guaranteed to pay for itself for a long time
deep into your music career...
Band Promotion Idea #3 - Publish an E-mail Newsletter
Love it or hate it... this is hands down THE BEST way to,
not only communicate with fans, but to help you take your
music marketing to the next level.
See with an email newsletter in your music marketing toolkit,
you can move your fan communication to an active level. Instead
of a push campaign using costly tools like advertising, pinning
up fliers or passively monitoring traffic to your website,
an email marketing campaign puts you in control. You get to
determine when and how often you communicate with your list
(fans). You're in control of exactly what they hear and when.
And when you control the conversation you have the power to
direct fans to take action on the things that are most relevant
and rewarding to both them, and your bottom line. The newsletter
path leads to profits.
I can't stress how important it is for you to capture the
email of as many people as you possibly can who visit your
website or come out to one of your shows.
If you have to bribe them... then do it.
In idea #2 I discussed give aways you can use at your shows
and how these giveaways can help get people signed on to your
list. Don't just read this and tell yourself what a good idea
that might be. Take action! Put this technique to work at
your next gig and start a newsletter to interact with fans
on an ongoing basis. I guarantee that if you ask... fans will
take action on almost anything you put out there. Always remember
to provide great content for fans far more often than asking
for a sale. Quality content is what fuels the reciprocity
factor. The more you give... the more you'll get.
Band Promotion Idea #4 - Work with Nightclubs to Have Your
Song Played Under Their Radio Ad Spots
Almost all clubs and venues you perform in actively promote
on the radio in town. If they aren't they're probably on their
way out of business soon. Some of the good ones are probably
advertising on more than one radio station. Get to know the
club owner. See if you can entice him/her to use one of your
songs as the underlying track on their next radio ad spot.
If it helps, offer to help them produce their ad spot. Imagine
having your song aired on radio 3 to 5 times a week and on
occasion 3-5 times a day. How many of your fans will hear
it? How many new fans will want to know more... ?
This can be a great way for you to increase your exposure
in your local town. Of course you might have to wheel and
deal with club owners to make this happen, but I'd imagine
that the returns for offering to produce the radio ad spot
if you're capable of this, will more than make up for the
added airplay and exposure you'll receive in return.
Band Promotion Idea #5 - Ask Fans to Help Find You Gigs
I know... crazy idea right? Fans helping to get gigs for
you? But check it... it's not as strange as it might seem.
Who knows the lesser known spots to gig in town than a fan?
I'll bet they know where most of the best backyard parties
are and with the all the money they make off those kegs of
beer they sell to their friends, they'd probably be more than
willing to shell out a few hundred bucks or more to have your
cool band rock out a set or two for the night. Not only can
you get paid to play for the night but imagine the t-shirt
and album sales you can score. Not to mention the number of
brand new fans you'll add onto your list for the night. Win/win...
Now the best way for you to make this happen is to let fans
know you're available through your email list. Fire off an
email every now and then to let them know you're available
for hire at their private parties and functions. If you really
want to make this work out for you, offer a 10% finders fee
for any gigs they help you lock down.
Don't have an email list yet? What the heck are you waiting
Band Promotion Idea #6 - Ask Fans to Help You Get Radio and
Honestly, your fans can be your greatest asset. They dig
your music and most of them love pretty much everything you
do, right? Why not ask them to help you out and get them on
the phones to request your songs on local radio stations.
Have them follow up with an email to the same radio station
for even more promotions pressure.
The best way to make this happen is to give them very specific
instructions on how to go about doing this for you. Again,
use your email newsletter to provide them with a detailed
step by step process which includes the phone number, the
name of the song and the name of the radio station DJ to ask
for when they call in for the request.
The easier you make this for them, the more likely they are
to follow through.
Why not throw in websites and email addresses of online podcasters
and get fans to request your band's music online as well.
You can entice them to take action by offering a free song
download for any fan who cc's (carbon copy's) their podcast
email request to your newsletter email address as well. Of
course this involves a little more work on your part but hey,
if you score an online interview out of the deal... it'll
be well worth the time involved.
Band Promotion Idea #7 - Sponsor a Local Cause or Charity
Finally... are there any local charities or even a unique
and special person in your community that you'd like to recognize?
Maybe you've been touched by an illness and you'd like to
help raise more awareness. If so, why not organize an event
around this person or organization? Make a party out of it,
raise awareness and build your list all at the same time.
You're probably familiar with the fact that most media outlets
couldn't care less about your latest album release, but if
you find a way to tie it in with a worthy cause you can turn
your music event into a human interest story. Make this happen
and you're bound to score at least a little media attention
out of the deal. Who knows, if you manage to touch the right
buttons with a smart campaign... maybe your event goes viral.
Stranger things have happened. The bonus with this is that
you get to do some good for the community as you build your
music marketing reach in the process. Yet another win/win.
Knowledge Is Great But It's More Important To Take Action!
Do At Least One of These 7 Band Promotion Activities As Soon
As You Can...
Now this is by no means a comprehensive music marketing or
band promotions list, but these 7 low-cost high impact how
to promote a band ideas WILL work for you. Put them into effect
in your music marketing arsenal as soon as you possibly can.
Don't be like over 80% of musicians worldwide who've got
tons of information at their disposal but somehow always fail
to take action. Remember... even if you just show up, you're
already ahead of 80% of the indie bands on the scene. How
much easier can it get than that?
Do you like the information you've read here? Do you want
Get your name onto my newsletter list and I'll make sure
you get more than enough free music business and marketing
information throughout the next year to take your band and
your music on to a national touring level.