Booking Multiple Gigs in One Town
By Jeri Goldstein

Let's say you know of a venue in town you would either like to play or where you already have a gig.

I would start by doing a little research about the town. I'd check the local websites for the town and the chamber of commerce to get some idea of what else is in the town. I'd look for schools, colleges, businesses and organizations. I would also look for any locally sponsored events like fairs and festivals depending on the time of year you are planning to play that town as well as the regional location. When you plan tours far enough in advance, you are able to take advantage of a town's recurring annual events and events planned around special holidays.

The benefit of playing an elementary school or even a college gig means that it won't interfere with the anchor date at the other venue if it's an evening gig.

If you are unable to line up a main stream gig at a club or concert venue, then I'd focus attention on your mailing list in the area and try to line up multiple house concerts within the same town.

The great benefit here is that by doing private events and house concerts for your personal fans, it is unlikely that having two, three or even four house concerts in one town will ever overlap fans since each fan has their own friends and family. So instead of playing a gig for 2-6 people at a club on a Saturday night, you might be able to turn a potentially bad gig into a multi-night stay and play for 20 people or more at each house concert.

Tap your fans for info about every gig you have booked right now and see if they can share some valuable background about their town. Use your fans to do some research for you and begin to extend your tours by multiplying your tour dates, one town at a time.

And, I invite you to learn more about this and other topics important to your career development and to sign up for my free weekly audio Biz Booster Hot Tip! Every Monday you'll get another valuable strategy and technique that you can put to use immediately. Plus, get my Free report: 5 Booking Strategies that Work when you sign up. http://www.performingbiz.com

Jeri Goldstein is the author of, How To Be Your Own Booking Agent The Musician's & Performing Artist's Guide To Successful Touring 3rd Edition.

 
 
 
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