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1. Song/Tracks:
We are looking for artist with
industry standard production coupled with unique vocals. Mastered
tracks are preferred, but we will listen to "RAW"
records from time to time.
2. Image:
Is a BIG bonus, if you are having trouble
in the image department we can help! We have a team of image
consultants that can create a tailored look around any artist
personality.
3. Social Media:
We typically look for artist that have
a strong social media following/buzz because this tells us
one of two things: that the artist has an organic movement
and that they are taking their craft seriously.
4. Does this artist have real talent?
This is subject to that particular A&R's
interpretation of Talent.
5. Does the artist represent their
genre accurately?
Meaning are they believable or
do they fit the mold of that particular genre.
6. Do the have a real fan base?
Fake fan hits are cool, but industry
professionals are well aware of the "bots" used
to manipulate social media systems and have ways to check
on the authenticity of artist accounts.
7. Is the artist raw or seasoned?
This simply means does the artist
need artist development or are they ready for the first phase
of branding.
8. Who represents the artist?
This is more important than you may think.
If an artist has proper representation it could mean the difference
in getting a recording, merchandising, reality tv, movie,
or endorsement contract. Select your people (management, accountants,
lawyers) carefully. Improper management could result in loss
investment capital, poor record sales, no buzz, loss in confidence,
and a failed career.
9. Does the artist have a budget?
If the artist has a budget or
an investor it makes things much easier from an A&R standpoint.
If an artist has talent, but needs assistance then they can
work with the artist to get their project points up to presentation
level.
10. Does the artist really want this?
If an artist has all of the things in
place but just needs a little push then I ask myself "Does
This Artist Really Want This"? Meaning if I lend my energy
to their movement will they burn out or throw in the towel
once they've reached their perceived level of success?
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